T2 Content Ventures


Tracey Trench, Founder



Thirty years of experience building content and businesses, including the last ten years leading teams that built Dreamworks Animation Studio/Shanghai, global Discovery Digital content businesses and more.


For Amazon, Tracey and T2 recently helped build Glow, a new Augmented Reality product for connecting users around games, video and other content.


T2 increases our clients' revenues and profitability by creating a strategy, then delivering on that strategy through merger, acquisition, team development, building out new verticals and the supporting technology, and/or building new content.


Most challenges hinge on a series of basic problems to be solved. Bring us your challenge and we will use our global relationships and experience to help you grow.


Bio & Credits

What we do



Strategy



Create strategy to increase revenues over

3 mos./1 yr/3 yrs/5 yrs.


Provide new revenue generating verticals through builds, mergers or acquisitions.


Identify new ways to exploit current IP across multiple platforms.


Create content licensing strategies for buyers and sellers.


Gather trusted, expert partners and source new clients and customers.


Deep experience in all types creative executions including:


Filmed Content Animation Content Games & Digital apps Web3 Strategies

Bridge digital and IRL

Live Experiences



Execution



Partner with internal teams from the earliest brief and concept stage to ensure the most innovative work.


Bring wide-ranging expertise to develop and ship ground-breaking digital and real-world products at the intersection of of technology and content.


Execute workstreams to support all partners to bring the highest quality creative work to life.


Bring experience working with engineering, hardware, software, firmware, games dev teams to deliver new-to-world projects.


Build out new business verticals and help manage current ones.

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Future Vision



Assist companies on their journey of digital transformation and automation using:


AI and AR technologies.


Web3/Blockchain ​tech.


Community builds and maintenance.


Game production and monetization.


New tech for content production and monetization.


Keen eye on the future of kids and family, sports, and other super fan audience verticals.




Ongoing Management



Devise and establish best practices for ongoing success.


Continue strong communication with partners.


Advise and ride herd on ongoing executions.


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Mr. Meledandri says that the qualities he looks for go beyond business acumen and common sense. "It also takes a firm grasp of storytelling,'' he said, ''a talent for working with people under the most pressured circumstances and an ability to maintain a very clear overview of the film at all times, no matter how grand a momentary crisis... [Tracey] has all of those qualities."





Chris Meledandri, Chairman of Illumination Studios, Producer of Despicable Me, Minions, Pets, Sing animated movies, in the New York Times article,

"A Producer's Own Cinderella Story"



Contact Tracey
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